Two Cents on Bitcoin. A Hype?

I just spent the entire week meeting bitcoin companies, VCs and other payment companies  discussing bitcoin and digital currency. The gist, in my opinion: Digital currency will be mainstream. It will take many years (20-30) and it will not be bitcoin (sorry bitcoin fans).

The benefits of digital currency are clear: More mobility – no need for special purpose devices, more convenience – in the palm of our hands, more cost effective – no branches and tellers, more instant and borderless.  The decentralized manner also makes sense: no government and central bank to fight for power and leadership and no concerns about a company becoming the global central bank and controlling a major portion of money flow.

Having said that, bitcoin is still at its infancy: No protection and high risk vulnerability to bitcoin scams (I’m sure someone will invent a more secured wallet at a premium cost), no one to turn to but yourself when something goes wrong and a system disconnected from the current monetary system.

The introduction of bitcoin ATMs and Point of Sale (POS), the questions around risk and compliance and the response from major banks are all steps towards evolving to digital currency and, in my view, some evolution of bitcoin will prevail in future years.

A final word about the investment landscape of bitcoin: Many of the VCs are cautious about bitcoin. They are well aware of the risks and questions and the press, in my view, is creating a bigger hype than reality. The potential disruption is the main reason we all pay attention to bitcoin but not even a single acquisition was made to validate path to liquidity.

About shanishoham

4x CXO. 2x hands-on B2B sales and marketing leader. Loves building high-performing GTM teams and scaling early stage companies. Founded four ventures, two multi-million Dollar business units and generated over $70M in channel sales. Shani is currently COO, North America for WekaIO, where he managed both sales development (2x meetings/SDR) and marketing (10x in pipeline generated during COVID). Prior to that President and CRO for Testim.io, a Lightspeed venture backed company. Built the business from the first 5 customers to over 100 customers, increasing ARR 4x YoY, ACV 7x YoY, growing its lead base to over 50K year, hiring over 20 team members and leading 2 round of financing. Prior to Testim, Shani managed business development for Perfecto Mobile, Owning 10% of the company’s business. Shani is a serial entrepreneur that has brought six companies to market, including 2020.VC. He is an alum of the Stanford Graduate School of Business as well as the Technion. Shani is an execution oriented critical thinker. Self-starter. Perpetual learner. Strong leader. Technology savvy. Highly creative.

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